What is syndicated data?

Syndicated data refers to market research data that is collected and aggregated by research companies, and then made available for purchase to multiple clients. This data typically includes information on consumer behavior, purchasing patterns, market trends, and other relevant data points.

Some key characteristics of syndicated data include:

1. Standardized data: Syndicated data is collected in a standardized format, allowing for comparisons across different brands, products, and markets.

2. Broad coverage: Syndicated data often covers a wide range of topics and industries, providing insights into various aspects of the market.

3. Timeliness: Syndicated data is usually collected on a regular basis, allowing clients to access up-to-date information on market trends and consumer behavior.

4. Cost-effective: By sharing the cost of data collection and aggregation among multiple clients, syndicated data can be more affordable than custom research studies.

5. Limited customization: While syndicated data offers valuable insights, it may not always provide the level of detail or specificity that some clients require. Custom research studies may be needed to address specific research questions or objectives.

Overall, syndicated data can be a valuable resource for businesses looking to gain a better understanding of their market and make informed decisions based on data-driven insights.